Swiss Design
This project’s goal was to design a promotional campaign for a hypothetical museum exhibition at the High Museum in Atlanta, Georgia. Starting as a designed 3-page research paper focusing on the various graphic design movements around the world, we were to select one movement research the three most influential artists of that movement. Once the paper, an exhibition poster was designed in the style of the design movement & iterate that into three brochures displaying each of the three artists.
Smart Use of the Grid
During my research process I decided to focus on Swiss design during the late 20th century. Josef Muller Brockman, Armin Hoffman, and Max Huber were the three designers I focused on. Once I had completed the research paper & had become familiar with the design themes found in Swiss Design; I knew I wanted to create a poster design that emphasized a grid. Using the letter “I” in Swiss & Design to create the Swiss cross, a tilted layout emerged that helped guide the viewers eyes throughout the poster. This design technique also iterated well to the promo brochures.
In addition to the initial designed material, it was decided to include a few environmental designs for the fictional exhibition. These environmental applications included a timeline, Kiosks, & large-scale signage. The goal of these applications was to build upon an existing project using the advanced design knowledge I had acquired since the project's creation.
Bold Design That Stands Out
